What happens when you stop letting yourself be defined by one stream of your life? You end up doing a bit of everything.

I studied business and marketing, then spent the last seven years bouncing between PR, social media, content, community, strategy, and whatever other marketing role needed someone slightly too online and too curious about people. Somewhere along the way, I realised I’m less interested in marketing itself and more interested in culture, behaviour, taste, and why people get obsessed with things.

I read a lot, write a lot, overthink professionally, and spend most of my time collecting thoughts, references, screenshots, and niche observations I probably didn’t need. Outside of work, I host curated creative events in Amsterdam and volunteer in creative spaces that make the city feel a bit more alive.

I have too many thoughts at any given moment, so Odassity felt like a good place to put at least some of the marketing-related ones.